Store Hours:
Monday - Friday: 10-7
Saturday: 10-6
Sunday: 11-5
California Store:
1676 Shattuck Avenue
Berkeley, CA, 94709
Wisconsin Store:
2852 University Avenue
Madison, WI 53705


Happy running starts with happy feet, and happy feet start with a shoe that properly fits you.

ur commitment to helping you achieve happy, healthy running is built from the ground up, starting with the Berkeley Fit-Track, our FREE personalized fitting process. When you visit the Berkeley Running Company, a friendly, experienced member of our staff will start you on the Berkeley Fit-Track, helping you find a shoe that fits your needs, your style and your feet.

The Berkeley Fit-Track Takes You Through Four Turns:

Turn 1 - Your Strut

Female joggerYou are unique, and so is the way you walk and run. We analyze your foot strike as you walk, and can examine your shoe wear pattern with our in-store treadmill and camera. Your fit expert will determine the specifics of your foot strike and will talk with you about your personal health history and goals, helping to identify the type of shoe that will best support healthy, happy running for you.

Turn 2 - First Impressions

Your fit expert will select a range of shoes based on our pronation and foot strike analysis. You will get to try on different pairs of shoes and make note of your first impressions. Are they the correct size? Do they feel snug and supportive in the right places?

Turn 3 - Test Drive

Your shoes won’t be sitting still for long, so they need to move naturally with you. Hop on our in-store treadmill or head out to the sidewalks around the store to take your shoes for a test drive and make sure they feel as good on the run as they did in the store.

Turn 4 - Finishing Touches

Running shoesOnce you have fallen in love with a shoe that fits your needs, your style and your feet, we will help you add the finishing touches to take your running enjoyment to the next level: We can recommend special insoles and custom orthotics to truly give your shoes a personal fit. We can help you find socks that will keep your feet cool, dry and comfortable in your new shoes. And with a full range of top-quality apparel from the brands you trust, the Berkeley Running Company has everything you need to outfit a happy, healthy body with comfortable, high-performing and great-looking gear to complement your new shoes!

Get Happy Feet!

Visit the Berkeley Running Company and take a spin around the Berkeley Fit-Track to find the perfect shoe for you!