Store Hours:
Monday - Friday: 10-7
Saturday: 10-6
Sunday: 11-5
California Store:
1676 Shattuck Avenue
Berkeley, CA, 94709
510-647-8996
Wisconsin Store:
2852 University Avenue
Madison, WI 53705
608-395-2375

New Products

Home » New Products

Brooks Ghost 11

DNA LOFT and BioMoGo DNA cushioning is the perfect combination of comfort and durability so you can enjoy our softest, smoothest ride yet. No question about it. What’s new in the Brooks Ghost 11? BALANCED, SOFT CUSHIONING BioMoGo DNA and DNA LOFT cushioning work together to provide a just-right softness underfoot without losing responsiveness and …

Read more
Brooks Glycerin 16

Softness wrapped in comfort, inside plushness, laced around your feet. What’s New  DNA LOFT full-length midsole for an ultra-soft feel and ride  Engineered mesh for breathability, flexibility and support  Two-way stretch bootie for an adaptive fit Brooks brand-new DNA LOFT cushioning is engineered to provide a luxurious feeling underfoot without losing responsiveness and durability. The DNA …

Read more
Saucony Peregrine 8

Ready to take things off-road? You are now with our neutral trail running shoe, the Peregrine 8. The PWRTRAC outsole on the Peregrine 8 has dialed in traction across a variety of terrains. And with EVERUN you have all the underfoot protection and cushion you need to tackle the trail ahead. It’s great for hiking …

Read more
Nike Pegasus 35

The Nike Air Zoom Pegasus 35 is built for runners at every level, whether you’re a seasoned veteran or just starting out. It features a breathable mesh upper with an out-turned collar for Achilles comfort. Down below, the cushioning has been updated with full-length Zoom Air for the first time ever to deliver a smoother, more …

Read more
Hoka Challenger ATR 4

Often called Clifton for the trail, the Hoka Challenger ATR 4 looks even more like a Clifton with its cleaner, less busy look and more breathable upper. And like the Clifton 4, Challenger ATR 4 is fast and light, offering a smooth, smooth ride. Where it diverges from the Clifton and takes the path less …

Read more
New Balance Zante v4

In its fourth iteration, the Fresh Foam Zante running shoe continues to deliver a sleek silhouette and an ultra-lightweight and supportive ride. Designed with your ultimate finish line in mind, the Fresh Foam Zante v4 features engineered design elements built for high speeds, including a no-sew bootie-fit enhanced with HypoSkin and our signature Fresh Foam …

Read more
WINS Detergent

WIN Dissolves The Smelly Oil Residue That Builds Up On Your Tech Gear Ordinary detergent is formulated to work on cotton fibers – the most common clothing fiber. Since cotton naturally repels body oils, these detergents are powerless against the types of stains and odors that linger in high performance sportswear. Synthetic fibers like those …

Read more
Trigger Point GRID STK Foam Roller

The GRID® STK and GRID® STK X are an innovation in hand-held foam rollers. Specifically designed with GRID® surface and AcuGRIP handles to roll, release and relieve minor aches and pains. The world’s first hand-held foam rollers wrapped in patent-pending GRID® 3-dimensional surface channels nutrients directly to the tissue for health and mobility. Available in …

Read more
Asics Gel-Pursue 3

Get the best of both worlds with the GEL-PURSUE 3 men’s and women’s running shoe.  The Gel-Pursue 3 mixes cushioning with responsiveness so you still feel the ground below your feet while traveling at great speed.  But there’s no need to sacrifice feel for comfort, as the GEL-PURSUE 3 still has plenty of features to …

Read more
Brooks Ghost 10

Ghost 10 features: Soft Cushioning – BioMoGo DNA midsole cushioning dynamically adapts to your stride, dispersing impact away from your body for just-right softness underfoot. Smooth, Stable Ride – The Segmented Crash Pad is designed to adapt to each foot fall, so no matter how your foot lands, you’ll enjoy the smoothest ride possible. Soft, Secure …

Read more
Page 1 of 3 123