Store Hours:
Monday - Friday: 10-7
Saturday: 10-6
Sunday: 11-5
California Store:
1676 Shattuck Avenue
Berkeley, CA, 94709
510-647-8996
Wisconsin Store:
2852 University Avenue
Madison, WI 53705
608-395-2375

New Products

Home » New Products

Hoka Challenger ATR 4

Often called Clifton for the trail, the Hoka Challenger ATR 4 looks even more like a Clifton with its cleaner, less busy look and more breathable upper. And like the Clifton 4, Challenger ATR 4 is fast and light, offering a smooth, smooth ride. Where it diverges from the Clifton and takes the path less …

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New Balance Zante v4

In its fourth iteration, the Fresh Foam Zante running shoe continues to deliver a sleek silhouette and an ultra-lightweight and supportive ride. Designed with your ultimate finish line in mind, the Fresh Foam Zante v4 features engineered design elements built for high speeds, including a no-sew bootie-fit enhanced with HypoSkin and our signature Fresh Foam …

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WINS Detergent

WIN Dissolves The Smelly Oil Residue That Builds Up On Your Tech Gear Ordinary detergent is formulated to work on cotton fibers – the most common clothing fiber. Since cotton naturally repels body oils, these detergents are powerless against the types of stains and odors that linger in high performance sportswear. Synthetic fibers like those …

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Trigger Point GRID STK Foam Roller

The GRID® STK and GRID® STK X are an innovation in hand-held foam rollers. Specifically designed with GRID® surface and AcuGRIP handles to roll, release and relieve minor aches and pains. The world’s first hand-held foam rollers wrapped in patent-pending GRID® 3-dimensional surface channels nutrients directly to the tissue for health and mobility. Available in …

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Asics Gel-Pursue 3

Get the best of both worlds with the GEL-PURSUE 3 men’s and women’s running shoe.  The Gel-Pursue 3 mixes cushioning with responsiveness so you still feel the ground below your feet while traveling at great speed.  But there’s no need to sacrifice feel for comfort, as the GEL-PURSUE 3 still has plenty of features to …

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Brooks Ghost 10

Ghost 10 features: Soft Cushioning – BioMoGo DNA midsole cushioning dynamically adapts to your stride, dispersing impact away from your body for just-right softness underfoot. Smooth, Stable Ride – The Segmented Crash Pad is designed to adapt to each foot fall, so no matter how your foot lands, you’ll enjoy the smoothest ride possible. Soft, Secure …

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Saucony Zealot ISO 3

 Product Details: Lightweight, fluid and flexible, the Zealot ISO3 delivers Saucony’s very best running innovations into a streamlined, energized package. The 3mm EVERUN topsole construction provides an energized ride, while the TRI-FLEX outsole gives just enough flexibility and freedom of movement with every stride. OVERVIEW Brand new engineered mesh brings a more dynamic, adaptable fit Molded …

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Brooks Glycerin 15

Berkeley Running Company now has the brand new Brooks Glycerin 15! Super Soft Cushioning – The Super DNA midsole provides 25% more adaptable cushioning than our standard DNA midsole. Smooth Transitions – A new, plush transition zone makes every move from heel to toe feel incredibly soft and smooth. Plush Fit – The upper surrounds your foot …

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Kid Shoes

The Berkeley Running Company is proud to share that our Kids’ Shoe Selection has never been greater with more styles and colors. We are happy to offer a bit of convenience for families and their busy lifestyles by having these shoes available at your local Running Company.  Stop by and try on these fun shoes!

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Asics Gel Kayano 24

The Berkeley Running Company now has the Asics Gel Kayano 24 in stock! Product Details: The 20+ year success of the industry-leading GEL-Kayano® 24 is sweet testimony to the continuous innovation and thoughtful design of the shoe. The GEL-Kayano® 24 has an evolved adaptive fit on the upper and an overall fit that is more …

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