You may be thinking “This is Madison, Wisconsin. So why is your store named after a city in California?”

Running and walking can take you so many places – why not Berkeley? Madison is often called “the Berkeley of the Midwest.” Both cities are beautiful, free-thinking, fitness-minded communities with countless scenic routes. Whether it’s along the Monona lakefront or under the cool shade of the UW Arboretum if you are running and walking in and around Madison it’s easy to get lost in the moment. In your mind, you can be anywhere – why not Berkeley?

Berkeley Running Company was started by people who love to run and walk – anywhere and everywhere. This store represents our desire to serve and support Madison’s runners and walkers. We want to keep Madisonians running and walking or get them started with great service, the best products and unlimited advice and encouragement!

Berkeley Running Company's Mission

Berkeley Running Company’s mission is to be an excellent running & walking specialty retailer in the Madison area when it comes to providing the highest level of customer service and offering the top brands and products on the market. Most importantly, we will share our passion for fitness and exercise with all athletes – from the dedicated daily walkers to ultra-marathoners. Our staff is a dedicated team that is knowledgeable about the products that we provide for our customers. The Berkeley Running Company strives toward staying on the cutting edge with the items that you need to enhance your performance. We want to walk, run, skip, stay fit and be fit with you!