Front door of Berkeley Running Company in Madison, WI
Berkeley Running Company store interior (Madison, WI)
The latest gear from the best brands.
Runners associated with Berkeley Running Company in Madison, WI
Join us for a group run!
Berkeley Running Company runner (Madison, WI)
Helping you achieve all your fitness goals.
Berkeley Running Company runners from all over the globe
The Berkeley Running community spans the globe!
Berkeley Running Company storefront (Madison, WI)
Visit the Berkeley Running Company today!

The Berkeley Running Company is proud to be Wisconsin's premier running and walking specialty store!

Berkeley Running Company


Weekdays: 10 AM - 8 PM
Saturdays: 10 AM - 6 PM
Sundays: 10 AM - 5 PM

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The Berkeley Fit-Track

runner tying his shoe

Berkeley Group Runs!

Bascom Hilltoppers
Thursdays @ 6pm

The Berkeley Running Company is excited to welcome a BRAND NEW group run to our weekly lineup: the Bascom Hilltoppers. Join Mike from Berkeley as he leads the Bascom Hilltoppers on a 4-6 mile run at a 7-8 minute/mile pace, leaving from Berkeley on Thursdays at 6pm. Runners of all levels are welcome!

Shorewood Striders
Beginners' Group

Tuesdays @ 5:30pm

Our Shorewood Striders Beginners' Group head out every Tuesdayevening for a 2-3 mile walk/run through the beautiful lanes of Shorewood Hills behind the Berkeley store. The group is open to runners/walkers of all levels, and is a great option for beginners or those just getting back into a regular fitness routine.

Regent Street Rockets
Sundays 6:30am

Join the Regent Street Rockets for an uptempo 11-mile run each Sunday morning, taking you on a fun-filled route throughout our beautiful city of Madison (and watching the sun rise in the winter months!). Our charismatic leader, David Vander Walle, keeps the pace around 6:15 per mile.


Berkeley Babes Running Group

Looking for an uptempo women's group run? Join the Berkeley Babes for weekly runs at a 8-8:15-mile pace. Our good friend Jenny Aune leads this women's group, which meets throughout the greater Madison area.

For more info, call the store or email

Pub Runs

Tuesdays @ 5:45 p.m.

local group of Berkeley runners

Our extremely popular Pub Runs head out every Tuesday for 3-6 miles of fun at your own pace, ending at a Great Dane Brewpub location. Email to get the full schedule.

Berkeley Red Socks
Early Morning Group Run
Tuesdays & Thursdays @ 5 a.m. (6 miles)
Saturdays @ 5 a.m. (10-20 miles)

The Berkeley Red Socks group leaves from the store at 5 a.m. sharp every Tuesday and Thursday for a six-mile run to the Capitol and back at a 7:30-7:45/mile pace. On Saturdays, the group goes long--anywhere from 10 to 20 miles.

See all Berkeley's Group Runs!

Saturday Marathon Training Group

runners at the Green Bay marathon

If a spring or summer marathon is on your calendar, make sure you check out Rick Smith's Saturday Marathon Training group for some good company and conversation, as well as group motivation for those long training runs. The group meets Saturday mornings and is led by Berkeley's good friend Rick Smith. The long runs are guided by the book, "Run Less, Run Faster," though varying pace groups are designed to accommodate a wide range of runners and their training plans. Rick publishes the routes on MapMyRun before each Saturday.

Besides marathoners, many others join the group on Saturdays for shorter distances -- and routes are designed to let you adjust as needed. Runs typically start and finish at a local Madison coffee shop like Starbucks, Panera, Victor Allen's or EVP for the convenience of before-run restrooms and after-run coffee, food and conversation.

Join the Facebook group for weekly run announcements!

Email Rick with questions.


Berkeley Buzz

Great Holiday Gifts

As always, you can count on Berkeley to help you find the perfect gifts for the active people on your holiday list -- or to treat yourself with a gift!
  • New shoes
  • Winter running apparel
  • Gloves, hats and other accessories
  • Warm wool socks
  • GPS watches and tech gear
  • Berkeley gift cards!

Holiday Shoe Drive
Donate your gently used shoes!

The Berkeley Running Company is partnering with Supreme Structures for a Holiday Shoe Drive.  As many of you  know, Berkeley has always accepted your gently used shoes to help  the MORE program.   Now  in the month of December our customers in the Fitchburg area can drop their worn shoes at Supreme Structures, 2906 Marketplace Drive.

MORE gathers used shoes and sells them to raise funds for its targeted initiatives to help communities and populations in need. In particular, shoes are sold in metro area by vendors who create jobs that help improve quality of life in cities. In turn, proceeds from these sales help provide training and tools to poor rural farmers around the world.

Clean out your closet, your garage, or wherever you keep that pile of old running shoes -- and bring them in to Berkeley or Supreme Structures!

ROLLGA Foam Rollers
Now at Berkeley!

Berkeley now has a bold new product in store: The Rollga foam roller is a radical new tool for self massage. According to Rollga, the unique contoured shape delivers several benefits:
  • Avoids bone structure and contours the body
  • Massages at multiple angles and varies in pressure
  • Allows for muscle displacement
  • Allows for stability and control while rolling
  • Bypasses the joint and restores fascia
Berkeley now carries the Rollga in three colors -- each corresponding with a different hardness to achieve a different intensity of self massage.

Saucony Freedom ISO
Has just arrived at Berkeley!

The Berkeley Running Company has just received one of the most highly anticipated shoes of 2016! Saucony touts the all-new Freedom ISO as its most innovative running experience ever. The first-ever full-length EVERUN midsole gives you incredible energy return and natural feel with an extremely pared-down "barely there" upper.

Clearance Shoes

For a limited time, Berkeley's clearance shoes are now 30% off!

** Cannot be combined with any other discounts, coupons or promotions. Available on in-store items only; no special orders. Other limitations may apply.

Berkeley Out & About

A huge THANK YOU to all those who volunteered at Berkeley's Mile One Water Station at the 2016 Berbee Derby! We had a TON of fun cheering and supporting all the participants as we kicked off a fantastic Thanksgiving! 

We saw so many familiar faces and Berkeley colors at the 2016 Berbee Derby! Clockwise from top-right: Matt Barnum, Eric Smithback, Rick Smith and Elyse Smithback.

More Berbee 2016 pics! Clockwise from top-right:
Petra Kilian-Gehring, Noah Stamsta, Andrew Cruz, and Beth and Jenna Schiffman.


Upcoming Sponsored Events

Upcoming Seminar
Injury Prevention: 
Building Body Armor
Tuesday, December 13
7:00-7:45 pm @ Berkeley

The Berkeley Running Company is teaming up with the staff at Functional Integrated Training for a fall seminar series. Join Coach Jared for the final installment in this seminar series-perfect for anyone who has ever had a nagging injury (which, if we are honest, is likely all of us).

Coach Jared will discuss how and why most athletes get injured. Then, through a unique style of core and power 
training, he will teach you how to build "body armor," warding off injury for life!

Please RSVP via email at

Upcoming Seminar
How to Plan Your Offseason and Stay Fit
Thursday, December 15
7:00pm @ Berkeley

With winter finally here, it is a good time to think about how to make the most of your offseason. In this seminar, our good friend Patrick Brady of Patrick Brady Coaching will focus on how to plan your offseason to minimize fitness loss while shedding the fatigue from a long season. 

Fresh off a sub-9-hour Ironman Arizona performance, Patrick will talk about the importance of strength work, outdoor winter training and gear, and goal setting for the upcoming season. Whether you are a triathlete, runner, or cyclist, you can benefit from these tips on how to be sure you come out stronger next season than you finished last season.

Please RSVP via email at

Snowshoe Scurry Series
Sundays, Jan. 8 - Feb. 19
Around the Madison Area
Looking for a fun opportunity to get out and enjoy the Wisconsin winter? Snowshoeing is a fantastic cross-training option for runners and all athletes, and the Snowshoe Scurry series is the perfect opportunity to try it out! The Berkeley Running Company enjoys helping to promote  the Snowshoe Scurry event series. Choose from events on seven different dates this winter, with activities ranging from running and walking, to snowshoeing, to "fat" biking on snow!

The event series is run by a great friend of Berkeley, Jackie Hering, an accomplished Ironman athlete with years of impressive results to her name.

Icebreaker Indoor Marathon
Fri.-Sun., Jan. 27-29
Milwaukee, WI
The Icebreaker Indoor Marathon & Half Marathon, billed as "the Greatest Spectacle in Running" returns this winter to the Pettit National Ice Center in Milwaukee. There is a race for everyone; not just marathon runners:
  • Marathon
  • Half-Marathon
  • 5k
  • Marathon Relay
  • Gold Medal Challenge (full & half marathons)

The Berkeley Running Company has a long history of supporting the Icebreaker, and every year, many members of the Berkeley running community participate in the various races. We are proud to have had Berkeley friends win the individual races and Berkeley teams take top places in the marathon relay.


Berkeley's Event Calendar

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Berkeley's Marathon Training Group

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Join Berkeley's Marathon Training Facebook Group!

Berkeley Discounts

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Check out the Berkeley Discounts page to see how you can save!

Berkeley Running Company
University Station
2852 University Avenue
Madison, WI 53705