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The Berkeley Running Company is proud to be Wisconsin's premier running and walking specialty store!

Berkeley Running Company


Weekdays: 10 AM - 8 PM
Saturdays: 10 AM - 6 PM
Sundays: 10 AM - 5 PM

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The Berkeley Fit-Track

runner tying his shoe

Berkeley Group Runs!

Bascom Hilltoppers
Thursdays @ 6pm

The Berkeley Running Company is excited to welcome a BRAND NEW group run to our weekly lineup: the Bascom Hilltoppers. Join Mike from Berkeley as he leads the Bascom Hilltoppers on a 4-6 mile run at a 7-8 minute/mile pace, leaving from Berkeley on Thursdays at 6pm. Runners of all levels are welcome!

Shorewood Striders
Beginners' Group

Tuesdays @ 5:30pm

Our Shorewood Striders Beginners' Group head out every Tuesdayevening for a 2-3 mile walk/run through the beautiful lanes of Shorewood Hills behind the Berkeley store. The group is open to runners/walkers of all levels, and is a great option for beginners or those just getting back into a regular fitness routine.

Regent Street Rockets
Sundays ~7:00am

Join the Regent Street Rockets for an uptempo 11-mile run each Sunday morning, taking you on a fun-filled route throughout our beautiful city of Madison. The pace is around 6:30-7:00 per mile.


Berkeley Babes Running Group

Looking for an uptempo women's group run? Join the Berkeley Babes for weekly runs at a 8-8:15-mile pace. Our good friend Jenny Aune leads this women's group, which meets throughout the greater Madison area.

For more info, call the store or email

Pub Runs

Tuesdays @ 5:45 p.m.

local group of Berkeley runners

Our extremely popular Pub Runs head out every Tuesday for 3-6 miles of fun at your own pace, ending at a Great Dane Brewpub location. Email to get the full schedule.

Berkeley Red Socks
Early Morning Group Run
Tuesdays & Thursdays @ 5 a.m. (6 miles)
Saturdays @ 5 a.m. (10-20 miles)

The Berkeley Red Socks group leaves from the store at 5 a.m. sharp every Tuesday and Thursday for a six-mile run to the Capitol and back at a 7:30-7:45/mile pace. On Saturdays, the group goes long--anywhere from 10 to 20 miles.

See all Berkeley's Group Runs!

Saturday Marathon Training Group

runners at the Green Bay marathon

If a spring or summer marathon is on your calendar, make sure you check out Rick Smith's Saturday Marathon Training group for some good company and conversation, as well as group motivation for those long training runs. The group meets Saturday mornings and is led by Berkeley's good friend Rick Smith. The long runs are guided by the book, "Run Less, Run Faster," though varying pace groups are designed to accommodate a wide range of runners and their training plans. Rick publishes the routes on MapMyRun before each Saturday.

Besides marathoners, many others join the group on Saturdays for shorter distances -- and routes are designed to let you adjust as needed. Runs typically start and finish at a local Madison coffee shop like Starbucks, Panera, Victor Allen's or EVP for the convenience of before-run restrooms and after-run coffee, food and conversation.

Join the Facebook group for weekly run announcements!

Email Rick with questions.


Berkeley Buzz


Congratulations to the Ironmen and Ironwomen who participated in Ironman Wisconsin 2016, and a very big THANK YOU to all those volunteers who make this incredible event possible!

Berkeley is 
High School Central 

The 2016 High School Cross Country season is here! As always, the Berkeley Running Company is your High School Central. We are extraordinarily proud to be the recommended store for many area high school coaches, with everything you need for training and race day to help you make this season fun and successful.
  • Spikes from Saucony, Nike, Asics and New Balance
  • High-performance training apparel
  • Watches, sunglasses and other accessories
  • And more! 
Berkeley is proud to support our young men and women as they pursue their goals for this season, and begin their own lifelong love of running.

Clearance Shoes

For a limited time, Berkeley's clearance shoes are now 30% off!

** Cannot be combined with any other discounts, coupons or promotions. Available on in-store items only; no special orders. Other limitations may apply.

Berkeley Out & About

Longtime Berkeley staff member and Pub Run leader, Michael Sperle, was all smiles throughout all 140.6 miles of the Ironman Wisconsin race -- including here at the finish line. Congratulations, Mike, on this incredible accomplishment!

Peter Witucki shows off his Berkeley tee, his handsome son, Rory, and his first-place medal after finishing first overall in the Madison Safe Harbor Labor Day Dash -- while pushing his son!


Upcoming Sponsored Events

Madison Aruna Run
for Their Freedom
Saturday, October 1

Madison, WI

Join the Berkeley Running Company for a morning to celebrate and support freedom. Berkeley is excited to once again sponsor Madison's Aruna Run for Their Freedom. The event takes participants on a beautiful fall-colored course along Lake Wingra, beginning and ending at Vilas Park. 

The Aruna Run is a 5K race and NEW 1 mile family run/walk benefiting the Aruna Project, an international organization that works to free, empower, and employ survivors of sex trafficking. Entry fee includes great post-race food, giveaways from sponsors, and backpacks made by women who have been freed with the help of previous Aruna Runs. Participants run/walk for enslaved women by name to help bring and sustain their freedom.

Carbone's Race for Research
Saturday, October 1
Madison, WI

The Berkeley Running Company is proud to again sponsor Carbone's Race for Research, benefitting new research initiatives at the UW Carbone Cancer Center, Wisconsin's only nationally designated comprehensive cancer center. The family-friendly event follows the beautiful lakeshore of UW campus, with fun awards, prizes and more for participants and families at the finish line.


Indian Lake Trail Run

Saturday, October 1
Cross Plains, WI

Registration is now open for the 2015Indian Lake Trail Run! As always, the Berkeley Running Company is excited to sponsor this wonderful trail run supporting restoration projects at Indian Lake County Park and other beautiful parks of the greater Madison area. The Indian Lake TrailRun takes runners on course as challenging as it is beautiful, through woods, hills and prairies. This year's run features 12k and 7k races, a kids' fun run, live music, delicious after-race fare, and another bountiful harvest in the post-race raffle. New this year is chip timing for a more efficient awards ceremony and faster results. This year, all participants will receive lake-themed merino wool socks to all runners.

Please note: There is no race-day registration for this event, so early sign-up is encouraged!

Asbury 5k
Saturday, October 1
Madison, WI
The Berkeley Running Company is sponsoring this family-friendly 5k walk/run benefitting Crestwood Elementary School. right here in our community specifically for family events and community developments. The course is flat and quick and designed to be comfortable for racers of all experience levels.

Milwaukee Running Festival
Saturday & Sunday
November 5 & 6
Milwaukee, WI

The second-annual Milwaukee Running Festival is coming this fall! This unique, full weekend of events aims to provide runners of all ages and abilities with fun opportunities to get out and active in the beautiful fall colors of Milwaukee's lakefront. The festival includes the following events:

• Milwaukee Miler Races (Sat.)
• Health & Fitness Expo (Sat.)
• Marathon (Sun.)
• Half-Marathon (Sun.)
• 5k (Sun.)
• Finish Line Festival (All day Sun.)



Berkeley's Event Calendar

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Berkeley's Marathon Training Group

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Join Berkeley's Marathon Training Facebook Group!

Berkeley Discounts

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Check out the Berkeley Discounts page to see how you can save!

Berkeley Running Company
University Station
2852 University Avenue
Madison, WI 53705