Front door of Berkeley Running Company in Madison, WI
Berkeley Running Company store interior (Madison, WI)
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Join us for a group run!
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Helping you achieve all your fitness goals.
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The Berkeley Running community spans the globe!
Berkeley Running Company storefront (Madison, WI)
Visit the Berkeley Running Company today!

The Berkeley Running Company is proud to be Wisconsin's premier running and walking specialty store!

Berkeley Running Company


Weekdays: 10 AM - 8 PM
Saturdays: 10 AM - 6 PM
Sundays: 10 AM - 5 PM

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The Berkeley Fit-Track

runner tying his shoe

Berkeley Group Runs!

Bascom Hilltoppers
Thursdays @ 6pm

The Berkeley Running Company is excited to welcome a BRAND NEW group run to our weekly lineup: the Bascom Hilltoppers. Join Mike from Berkeley as he leads the Bascom Hilltoppers on a 4-6 mile run at a 7-8 minute/mile pace, leaving from Berkeley on Thursdays at 6pm. Runners of all levels are welcome!

Shorewood Striders
Beginners' Group

Tuesdays @ 5:30pm

Our Shorewood Striders Beginners' Group head out every Tuesdayevening for a 2-3 mile walk/run through the beautiful lanes of Shorewood Hills behind the Berkeley store. The group is open to runners/walkers of all levels, and is a great option for beginners or those just getting back into a regular fitness routine.

Regent Street Rockets
Sundays ~7:00am

Join the Regent Street Rockets for an uptempo 11-mile run each Sunday morning, taking you on a fun-filled route throughout our beautiful city of Madison. The pace is around 6:30-7:00 per mile.


Berkeley Babes Running Group

Looking for an uptempo women's group run? Join the Berkeley Babes for weekly runs at a 8-8:15-mile pace. Our good friend Jenny Aune leads this women's group, which meets throughout the greater Madison area.

For more info, call the store or email

Pub Runs

Tuesdays @ 5:45 p.m.

local group of Berkeley runners

Our extremely popular Pub Runs head out every Tuesday for 3-6 miles of fun at your own pace, ending at a Great Dane Brewpub location. Email to get the full schedule.

Berkeley Red Socks
Early Morning Group Run
Tuesdays & Thursdays @ 5 a.m. (6 miles)
Saturdays @ 5 a.m. (10-20 miles)

The Berkeley Red Socks group leaves from the store at 5 a.m. sharp every Tuesday and Thursday for a six-mile run to the Capitol and back at a 7:30-7:45/mile pace. On Saturdays, the group goes long--anywhere from 10 to 20 miles.

See all Berkeley's Group Runs!

Saturday Marathon Training Group

runners at the Green Bay marathon

If a spring or summer marathon is on your calendar, make sure you check out Rick Smith's Saturday Marathon Training group for some good company and conversation, as well as group motivation for those long training runs. The group meets Saturday mornings and is led by Berkeley's good friend Rick Smith. The long runs are guided by the book, "Run Less, Run Faster," though varying pace groups are designed to accommodate a wide range of runners and their training plans. Rick publishes the routes on MapMyRun before each Saturday.

Besides marathoners, many others join the group on Saturdays for shorter distances -- and routes are designed to let you adjust as needed. Runs typically start and finish at a local Madison coffee shop like Starbucks, Panera, Victor Allen's or EVP for the convenience of before-run restrooms and after-run coffee, food and conversation.

Join the Facebook group for weekly run announcements!

Email Rick with questions.


Berkeley Buzz

Great Summer Products

Stop by the Berkeley Running Company to check out some of our newest summer apparel and gear!
Tiger Tail Classic Roller

Thor Wick Cool Experia Socks by Thorlo

New Balance Precision Run Top

Nike Tailwind Top

Brooks Streaker Top

Saxx Underwear

Top New Shoes @ Berkeley

Nike Pegasus 33

Brooks Glycerin 14

Saucony Ride 9

Asics GEL-Cumulus 18


Stop in to the store to take a test run today!

Men's Fitness Shorts

The warm weather is here for good, so put away the tights and come try on these high-performance shorts!

Asics Lite-Show Short (7")

Nike Racer Short (2")

Saucony Interval 2-1 Short (8")

New Balance 2-in-1 Short (7")

CW-X Pro Shorts

Berkeley Out & About

Congratulations to our friend Patrick Jenkins on winning the 2016 Madison Half-Marathon! Patrick was introduced to Berkeley by his mother while attending Cambridge High School. After graduating from high school, Patrick continued to visit Berkeley to pick up shoes and running supplies while at UW - Stout. Patrick is now an official Madison resident, having moved to the Isthmus after earning his bachelor degree. We're honored by our longstanding relationship with Patrick, and thrilled to share Patrick's success!

Zach Eskrich proudly shows off his mother, Sandy, along with his sister, Kelsey, at the recent Mother's Day Run.


Upcoming Sponsored Events

Saturday, July 9
Oregon, WI

The Berkeley Running Company is proud to sponsor the first-annual FANS 5k, honoring the life of Allyson Norland, a 17-year-old junior from Oregon High School, who lost her life in a tragic car accident in February 2015. The 5K run, 2 mile walk and Tug of War competition will raise funds to provide scholarships to Oregon High School students.


Sunday, July 10
Middleton, WI

The inaugural MAD DASH 5k is part of a national event promoting healthy lifestyles and fitness among our nation's youth, with special interest in young musical athletes participating in programs such as marching band, color guard and drum corps. The Middleton event will coincide with Drums on Parade at Middleton High School later in the day. The event will raise funds for the Madison Scouts Drum and Bugle Corps and its mission to provide a positive environment that emphasizes character and social development, leadership, self-discipline and the pursuit of excellence -- all through music and performance training.


Calling All Young Athletes!
Wisconsin Junior Triathlon Team
Ages 10-18
June 14 – Sept. 4 

The Wisconsin Junior Triathlon Team (WJTT) is Madison’s most popular and successful program for aspiring youth and junior triathletes. The non-profit organization helps kids build confidence, sportsmanship and the skills to succeed. Their three main areas of focus are: safety at team practices, having fun as a team, and challenging each athlete to reach their individual potential. WJTT is open to all abilities, with the goal of helping each individual reach their full potential through challenging workouts and a fun team training environment. The team is coached by world-class athletes and coaches, each with over 10 years of experience in the sport as both coach and athlete. 


  • WJTT hosts 3 team practices each week from June 14-September 4
  • Each athlete receives a daily training plan
  • Learn how to prepare for a race and execute with confidence on race day
  • Team uniform included in your registration fee
  • Receive discounts on local events
  • Scholarships available! Please contact them if you need financial assistance for your child to participate.

Click here for details and registration

Want to help fund an athlete? Please contact Coach Cindi to learn more.

Milwaukee Running Festival
Saturday & Sunday
November 5 & 6
Milwaukee, WI

The second-annual Milwaukee Running Festival is coming this fall! This unique, full weekend of events aims to provide runners of all ages and abilities with fun opportunities to get out and active in the beautiful fall colors of Milwaukee's lakefront. The festival includes the following events:

• Milwaukee Miler Races (Sat.)
• Health & Fitness Expo (Sat.)
• Marathon (Sun.)
• Half-Marathon (Sun.)
• 5k (Sun.)
• Finish Line Festival (All day Sun.)



Berkeley's Event Calendar

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Berkeley's Marathon Training Group

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Join Berkeley's Marathon Training Facebook Group!

Berkeley Discounts

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Check out the Berkeley Discounts page to see how you can save!

Berkeley Running Company
University Station
2852 University Avenue
Madison, WI 53705