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Berkeley Running Company store interior (Madison, WI)
The latest gear from the best brands.
Runners associated with Berkeley Running Company in Madison, WI
Join us for a group run!
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Helping you achieve all your fitness goals.
Berkeley Running Company runners from all over the globe
The Berkeley Running community spans the globe!
Berkeley Running Company storefront (Madison, WI)
Visit the Berkeley Running Company today!

The Berkeley Running Company is proud to be Wisconsin's premier running and walking specialty store!

Berkeley Running Company

Our Store Hours

Weekdays: 10 AM - 8 PM
Saturdays: 10 AM - 7 PM
Sundays: 10 AM - 6 PM

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The Berkeley Fit-Track

runner tying his shoe

Berkeley Group Runs!

Featured Group Run: Beginner's Group
Tuesdays @ 5:30 p.m.

local group of Berkeley runners

Join Paige for our Beginner's Running Group for a shorter evening run after work on Tuesdays. The group is open to runners of all levels, and leaves from Berkeley at 5:30pm.

Pub Runs

Tuesdays @ 5:45 p.m.

local group of Berkeley runners

Our extremely popular Pub Runs head out every Tuesday for 3-6 miles of fun at your own pace, ending at a Great Dane Brewpub location. Email to get the full schedule.

A New Madison Training Group

Saturday Marathon Training Group

runners at the Green Bay marathon

If a spring or summer marathon is on your calendar (especially those running the Green Bay Marathon on May 17), make sure you check out Rick Smith's Saturday Marathon Training group for some good company and conversation, as well as group motivation for those long training runs. The group meets Saturday mornings and is led by Berkeley's good friend Rick Smith. The long runs are guided by the book, "Run Less, Run Faster," though varying pace groups are designed to accommodate a wide range of runners and their training plans. Rick publishes the routes on MapMyRun before each Saturday.

Besides marathoners, many others join the group on Saturdays for shorter distances -- and routes are designed to let you adjust as needed. Runs typically start and finish at a local Madison coffee shop like Starbucks, Panera, Victor Allen's or EVP for the convenience of before-run restrooms and after-run coffee, food and conversation.

Join the Facebook group for weekly run announcements!

Email Rick with questions.

New Group Run!

red socks

Early Morning Group Run
Tuesdays & Thursdays @ 5 a.m. (6 miles)
Saturdays @ 5 a.m. (10-20 miles)

Early-morning runs are a fantastic start to your day, giving you a boost of energy, a different perspective on your city and helping you find time for your training amid a busy schedule. The Berkeley Red Socks group leaves from the store at 5 a.m. sharp every Tuesday and Thursday for a six-mile run to the Capitol and back at a 7:30-7:45/mile pace. On Saturdays, the group goes long--anywhere from 10 to 20 miles.

The Red Socks group is perfect for anyone training for a Boston qualifying time (hence the group name) or anyone who just enjoys an early-morning run and wants a few friendly faces to join them.

To add your email address to any of our group run contact lists, email!

See all of Berkeley's Group Runs!

Run Run Run

A new album from former Badger runner Ryan Craven

The Berkeley Running Company is happy to support former Badger runner, Ryan Craven, as he takes the next big step in his music career. His new album, "Run Run Run," is the culmination of Ryan's two greatest passions in life: running and music. Realizing running fans don't really have many songs that capture that which is so near and dear to them, Ryan drew from his own athletic experience and got to work crafting songs and scribbling lyrics.

Ryan's album now available in-store @ Berkeley!

Berkeley Buzz

Congratulations Crazyleggers!


Congratulations to all Crazylegs 2015 participants and a very big THANK YOU to all those who volunteered and helped make this another tremendously fun and successful edition of this great Madison tradition!

New Spring Products

Skechers GoMeb Speed 3

Men's & Women's

New Balance 1500v1

Men's & Women's

Merrell Mix Master Move Glide 2
Men's & Women's

Inov-8 F-Lite 235 Training Shoe

Oofos Ooah
Men's & Women's

New Balance Accelerate Single


Reebok CrossFit Lifter Plus 2.0

Men's & Women's

New Balance MT101

Men's & Women's

CW-X Pro Short


Berkeley Out & About

Congratulations to all the members of the Berkeley Running community who ran the 2015 Boston Marathon -- and a big THANK YOU to all those who joined us in Boston to cheer and support the runners

Send us your Out & About Photos!null

Upcoming Sponsored Events


Congratulations to all those who participated in the 2015 Boston Marathon! Many members of the Berkeley Running community ran Boston this year -- check out their results here:

Bucky's Race for Rehab

Saturday, May 2
Madison, WI

The Berkeley Running Company is honored to be a sponsor of the 15th annual Bucky's Race for Rehab! This 5k run/walk/roll is hosted by the UW-Madison Physical Therapy students, with all proceeds benefiting the student-run MEDiC clinics of Madison.

The event welcomes individuals with disabilities who will utilize adaptive equipment -- including athletes using hand cycles. Awards will be given to the the top-finishing male and female runners, as well as the top-finishing male and female athletes using adaptive equipment.

Following the race, join us for a fun drawing for great prizes -- and meet Bucky Badger himself!

Chavez Cheetah Chase

Saturday, May 30
Madison, WI

The Berkeley Running Company is excited to sponsor the second-annual Chavez Cheetah Chase. This fun family event benefits Cesar Chavez Elementary School and the Madison Metropolitan School District, and features both a 5k and 1-mile walk/run. Of course, participants and their families can look forward to plenty of fun and celebration at the finish line!

Volunteers Needed!

Verona Mud Fest
Saturday, May 30
Verona, WI

The Verona Mud Fest is looking for volunteers to help with all the mucky, muddy fun -- everything from 7:30am registration and court marshaling to clean-up at 8pm. The Mud Fest is a great event for the whole family, with adult and kids' mud runs, as well as snacks and refreshments after the races. 

Berkeley's Event Calendar

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Berkeley is High School Central

The 2015 Wisconsin high school track & field season is finally here! As always, the Berkeley Running Company is your High School Central, with everything you need to make this season a fun and enjoyable success:

• Spikes from the top brands

• High-performance apparel for training
• Recovery gear, from foam rollers to compression wear

10% Student Shoe Discount

All students can receive a special 10% Student Discount on shoes at the Berkeley Running Company.

* Student Discount cannot be combined with other coupons or discounts; excludes sale-priced merchandise; other exclusions may apply.

Berkeley's Marathon Training Group

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Join Berkeley's Marathon Training Facebook Group!

Berkeley Discounts

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Check out the Berkeley Discounts page to see how you can save!

Berkeley Running Company
University Station
2852 University Avenue
Madison, WI 53705