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The Berkeley Running community spans the globe!
Berkeley Running Company storefront (Madison, WI)
Visit the Berkeley Running Company today!

The Berkeley Running Company is proud to be Wisconsin's premier running and walking specialty store!

Berkeley Running Company


Weekdays: 10 AM - 7 PM
Saturdays: 10 AM - 6 PM
Sundays: 10 AM - 5 PM

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The Berkeley Fit-Track

runner tying his shoe

Berkeley Group Runs!

Beginners' Group Run
Tuesdays @ 5:30pm

Join Paige for our Beginners' Running Group for a shorter evening run after work. The group is open to runners of all levels.

Regent Street Rockets
Sundays ~7:00am

Join the Regent Street Rockets for an uptempo 11-mile run each Sunday morning, taking you on a fun-filled route throughout our beautiful city of Madison. The pace is around 6:30-7:00 per mile.


Berkeley Babes Running Group

Looking for an uptempo women's group run? Join the Berkeley Babes for weekly runs at a 8-8:15-mile pace. Our good friend Jenny Aune leads this women's group, which meets throughout the greater Madison area.

For more info, call the store or email

See all Berkeley's Group Runs!

Pub Runs

Tuesdays @ 5:45 p.m.

local group of Berkeley runners

Our extremely popular Pub Runs head out every Tuesday for 3-6 miles of fun at your own pace, ending at a Great Dane Brewpub location. Email to get the full schedule.

Berkeley Red Socks
Early Morning Group Run
Tuesdays & Thursdays @ 5 a.m. (6 miles)
Saturdays @ 5 a.m. (10-20 miles)

The Berkeley Red Socks group leaves from the store at 5 a.m. sharp every Tuesday and Thursday for a six-mile run to the Capitol and back at a 7:30-7:45/mile pace. On Saturdays, the group goes long--anywhere from 10 to 20 miles.

Saturday Marathon Training Group

runners at the Green Bay marathon

If a spring or summer marathon is on your calendar, make sure you check out Rick Smith's Saturday Marathon Training group for some good company and conversation, as well as group motivation for those long training runs. The group meets Saturday mornings and is led by Berkeley's good friend Rick Smith. The long runs are guided by the book, "Run Less, Run Faster," though varying pace groups are designed to accommodate a wide range of runners and their training plans. Rick publishes the routes on MapMyRun before each Saturday.

Besides marathoners, many others join the group on Saturdays for shorter distances -- and routes are designed to let you adjust as needed. Runs typically start and finish at a local Madison coffee shop like Starbucks, Panera, Victor Allen's or EVP for the convenience of before-run restrooms and after-run coffee, food and conversation.

Join the Facebook group for weekly run announcements!

Email Rick with questions.

Berkeley's 2016 Boston Marathon Round-Up

Spring may seem so very far away, but there are only about 120 days left until the 2016 Boston Marathon! If you are planning to run the 2016 Boston Marathon, we would love to help make your Boston experience as enjoyable and successful as possible. Between Berkeley staff and customers, we have decades of hard-earned Boston Marathon experience to share. Each year, we put together an email network list of Berkeley friends that are running Boston. The Boston list will get updates on group runs, training programs and other fun events and resources.
To join Berkeley's Boston Marathon group list, contact


Berkeley Buzz

Valentine's Day Deals
30% off
Jackets & Tights

Looking for a great Valentine's Day gift for an active loved one? Winter jackets and tights are now 30% off* at the Berkeley Running Company!

*Special offers available through Sunday, Feb. 14. This discount only applies to jackets and tights. Does not apply CW-X apparel. Does not apply to sale items; cannot be combined with any other discounts, coupons or promotions. Available on in-store items only - no special orders. Cannot be applied to previous purchases. Other limitations may apply.

Snowy Winter Running
The big snow is finally here, and the Berkeley Running Company has you covered! Stop by the store to pick up all the essential gear to keep you warm, dry and sure-footed for a fantastic run through a snowy winter wonderland!


Available in all sizes at Berkeley Running Company.

New Berkeley Winter Hats

Warm Winter Tights

Weatherproof Jackets

All-Important Base Layers

Winter Gloves & Hats

Wool Socks

Berkeley Out & About

The Berkeley Running Company Relay Team took third place at the 2016 Icebreaker Indoor Marathon Relay in West Allis last weekend. In the picture (from left) is Race Director Chris Pontori with Berkeley teammates, Dawson Miller, Matt Hutter, Tyson Schmidt and Bryan Stone. The team ran the relay in 2:19.  

A wonderful throwback photo from six winters ago at our first store location: Our Wednesday Evening Tigers' Running Group, (from left) Brian Juchems, Gwen Frank, Amanda Stone and Rosalind Bendix-Lewis


Upcoming Sponsored Events


We are so proud and excited for our longtime friend, Katie Schiemann, who will line up for the U.S. Olympic Marathon trials on Saturday in Los Angeles. Katie and her husband, Chris, have been loyal Berkeley customers for many years. All of us have watched Katie progress from an extremely talented runner to one of the nation's best! Good luck, Katie!

You can watch Katie LIVE -- NBC will broadcast the marathon trials Saturday from noon-3pm.

UW Valentine's Day Run
Saturday, February 13
Madison, WI

The Berkeley Running Company is excited to again sponsor the UW Running Club's Valentine's Day 5k. 
Team Discount
In celebration of Valentine's Day, all teams of two get a special discount. Grab your sweetheart (or just a friend or family member) and run together. Your respective times are added up, and the teams with the lowest combined times earn top places!

Gore-Tex Pub Run

Tuesday, February 16
5:30PM@ Great Dane Fitchburg

Our Gore-Tex rep Kevin will be joining us for our Pub Run on Tuesday, February 16. Kevin will have several pairs of the Brooks Adrenaline GTX and the Asics Cumulus GTX on hand for runners to take a test run. See for yourself how the Gore-Tex uppers on these shoes keep your feet warm and dry in snowy, wet and cold Wisconsin winter conditions.
Please RSVP by emailing
or calling the store.

Upcoming Training Series
EVO Spring Half-Marathon Training Series
Starting March 9
Wednesdays | 6-7pm @ Berkeley

The Berkeley Running Company is excited to again co-host a great half-marathon training series with our good friend CJ Lafond of EVO Endurance. The 12-week program will build up to a successful spring marathon, with coached sessions and training plans that are great for runners of ALL levels.

Berkeley's Event Calendar

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Berkeley's Marathon Training Group

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Join Berkeley's Marathon Training Facebook Group!

Berkeley Discounts

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Check out the Berkeley Discounts page to see how you can save!

Berkeley Running Company
University Station
2852 University Avenue
Madison, WI 53705