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Join us for a group run!
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The Berkeley Running community spans the globe!
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Visit the Berkeley Running Company today!

The Berkeley Running Company is proud to be Wisconsin's premier running and walking specialty store!

Berkeley Running Company


Weekdays: 10 AM - 8 PM
Saturdays: 10 AM - 6 PM
Sundays: 10 AM - 5 PM

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The Berkeley Fit-Track

runner tying his shoe

Berkeley Group Runs!

Bascom Hilltoppers
Thursdays @ 6pm

The Berkeley Running Company is excited to welcome a BRAND NEW group run to our weekly lineup: the Bascom Hilltoppers. Join Mike from Berkeley as he leads the Bascom Hilltoppers on a 4-6 mile run at a 7-8 minute/mile pace, leaving from Berkeley on Thursdays at 6pm. Runners of all levels are welcome!

Shorewood Striders
Beginners' Group

Tuesdays @ 5:30pm

Our Shorewood Striders Beginners' Group head out every Tuesdayevening for a 2-3 mile walk/run through the beautiful lanes of Shorewood Hills behind the Berkeley store. The group is open to runners/walkers of all levels, and is a great option for beginners or those just getting back into a regular fitness routine.

Regent Street Rockets
Sundays ~7:00am

Join the Regent Street Rockets for an uptempo 11-mile run each Sunday morning, taking you on a fun-filled route throughout our beautiful city of Madison. The pace is around 6:30-7:00 per mile.


Berkeley Babes Running Group

Looking for an uptempo women's group run? Join the Berkeley Babes for weekly runs at a 8-8:15-mile pace. Our good friend Jenny Aune leads this women's group, which meets throughout the greater Madison area.

For more info, call the store or email

Pub Runs

Tuesdays @ 5:45 p.m.

local group of Berkeley runners

Our extremely popular Pub Runs head out every Tuesday for 3-6 miles of fun at your own pace, ending at a Great Dane Brewpub location. Email to get the full schedule.

Berkeley Red Socks
Early Morning Group Run
Tuesdays & Thursdays @ 5 a.m. (6 miles)
Saturdays @ 5 a.m. (10-20 miles)

The Berkeley Red Socks group leaves from the store at 5 a.m. sharp every Tuesday and Thursday for a six-mile run to the Capitol and back at a 7:30-7:45/mile pace. On Saturdays, the group goes long--anywhere from 10 to 20 miles.

See all Berkeley's Group Runs!

Saturday Marathon Training Group

runners at the Green Bay marathon

If a spring or summer marathon is on your calendar, make sure you check out Rick Smith's Saturday Marathon Training group for some good company and conversation, as well as group motivation for those long training runs. The group meets Saturday mornings and is led by Berkeley's good friend Rick Smith. The long runs are guided by the book, "Run Less, Run Faster," though varying pace groups are designed to accommodate a wide range of runners and their training plans. Rick publishes the routes on MapMyRun before each Saturday.

Besides marathoners, many others join the group on Saturdays for shorter distances -- and routes are designed to let you adjust as needed. Runs typically start and finish at a local Madison coffee shop like Starbucks, Panera, Victor Allen's or EVP for the convenience of before-run restrooms and after-run coffee, food and conversation.

Join the Facebook group for weekly run announcements!

Email Rick with questions.


Berkeley Buzz

Berkeley is  
High School Central 

The 2016 High School Cross Country season is here! As always, the Berkeley Running Company is your High School Central. We are extraordinarily proud to be the recommended store for many area high school coaches, with everything you need for training and race day to help you make this season fun and successful.

Cross-Country Spikes & Gear are HERE! 

Berkeley has all the newest cross-country spikes from the top brands like Nike, Saucony, New Balance and Asics.

Berkeley is proud to support our young men and women as they pursue their goals for this season, and begin their own lifelong love of running.

Top New Shoes @ Berkeley

Altra Lone Peak 3.0

Hoka Clifton 3

Asics GT-1000 5

Nike Pegasus 33

Brooks Glycerin 14

Saucony Ride 9

Asics GEL-Cumulus 18


Stop in to the store to take a test run today!

Berkeley Out & About

Congratulations to Berkeley staff member Andrew Maxfield on his second-place finish in the collegiate division this weekend at theMinneapolis Liftetime Tri. Andrew is the President of the University of Wisconsin-Madison Triathlon Club, and the Badgers took all three podium positions! A Waunakee High School graduate, Andrew is on the left side of this photo.

Berkeley is always proud to share the incredible accomplishments of our very own Rolando Cruz. Last weekend, Rolando took second place in the Dancing with Dirt Fifty Miler. We were thrilled to see so many loyal Berkeley customers in and around the area's events at Devil's Lake. Rolando shared that this event was one of his most challenging 50 milers ever -- and he has completed many!


Upcoming Sponsored Events

Scope It Out 5k
Saturday, September 10
Madison, WI

Join the Berkeley Running Company in supporting the Colon Cancer Alliance at the third-annual Madison Scope It Out 5k! Berkeley is excited to sponsor this run/walk, which raises funds to support colorectal cancer patients, increase awareness of life-saving screenings, and fund research for a cure. Come out for a fun morning at beautiful Reindahl Park on Madison's northeast side.

Madison Aruna Run
for Their Freedom
Saturday, October 1

Madison, WI

Join the Berkeley Running Company for a morning to celebrate and support freedom. Berkeley is excited to once again sponsor Madison's Aruna Run for Their Freedom. The event takes participants on a beautiful fall-colored course along Lake Wingra, beginning and ending at Vilas Park. 

The Aruna Run is a 5K race and NEW 1 mile family run/walk benefiting the Aruna Project, an international organization that works to free, empower, and employ survivors of sex trafficking. Entry fee includes great post-race food, giveaways from sponsors, and backpacks made by women who have been freed with the help of previous Aruna Runs. Participants run/walk for enslaved women by name to help bring and sustain their freedom.

Calling All Young Athletes!
Wisconsin Junior Triathlon Team
Ages 10-18
June 14 – Sept. 4 

The Wisconsin Junior Triathlon Team (WJTT) is Madison’s most popular and successful program for aspiring youth and junior triathletes. The non-profit organization helps kids build confidence, sportsmanship and the skills to succeed. Their three main areas of focus are: safety at team practices, having fun as a team, and challenging each athlete to reach their individual potential. WJTT is open to all abilities, with the goal of helping each individual reach their full potential through challenging workouts and a fun team training environment. The team is coached by world-class athletes and coaches, each with over 10 years of experience in the sport as both coach and athlete. 


  • WJTT hosts 3 team practices each week from June 14-September 4
  • Each athlete receives a daily training plan
  • Learn how to prepare for a race and execute with confidence on race day
  • Team uniform included in your registration fee
  • Receive discounts on local events
  • Scholarships available! Please contact them if you need financial assistance for your child to participate.

Click here for details and registration

Want to help fund an athlete? Please contact Coach Cindi to learn more.

Milwaukee Running Festival
Saturday & Sunday
November 5 & 6
Milwaukee, WI

The second-annual Milwaukee Running Festival is coming this fall! This unique, full weekend of events aims to provide runners of all ages and abilities with fun opportunities to get out and active in the beautiful fall colors of Milwaukee's lakefront. The festival includes the following events:

• Milwaukee Miler Races (Sat.)
• Health & Fitness Expo (Sat.)
• Marathon (Sun.)
• Half-Marathon (Sun.)
• 5k (Sun.)
• Finish Line Festival (All day Sun.)



Berkeley's Event Calendar

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Berkeley's Marathon Training Group

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Join Berkeley's Marathon Training Facebook Group!

Berkeley Discounts

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Check out the Berkeley Discounts page to see how you can save!

Berkeley Running Company
University Station
2852 University Avenue
Madison, WI 53705