Front door of Berkeley Running Company in Madison, WI
Berkeley Running Company store interior (Madison, WI)
The latest gear from the best brands.
Runners associated with Berkeley Running Company in Madison, WI
Join us for a group run!
Berkeley Running Company runner (Madison, WI)
Helping you achieve all your fitness goals.
Berkeley Running Company runners from all over the globe
The Berkeley Running community spans the globe!
Berkeley Running Company storefront (Madison, WI)
Visit the Berkeley Running Company today!

The Berkeley Running Company is proud to be Wisconsin's premier running and walking specialty store!

Berkeley Running Company


Weekdays: 10 AM - 8 PM
Saturdays: 10 AM - 6 PM
Sundays: 10 AM - 5 PM

Google Map (opens in a new window)

The Berkeley Fit-Track

runner tying his shoe

Berkeley Group Runs!

Bascom Hilltoppers
Thursdays @ 6pm

The Berkeley Running Company is excited to welcome a BRAND NEW group run to our weekly lineup: the Bascom Hilltoppers. Join Mike from Berkeley as he leads the Bascom Hilltoppers on a 4-6 mile run at a 7-8 minute/mile pace, leaving from Berkeley on Thursdays at 6pm. Runners of all levels are welcome!

Shorewood Striders
Beginners' Group

Tuesdays @ 5:30pm

Our Shorewood Striders Beginners' Group head out every Tuesdayevening for a 2-3 mile walk/run through the beautiful lanes of Shorewood Hills behind the Berkeley store. The group is open to runners/walkers of all levels, and is a great option for beginners or those just getting back into a regular fitness routine.

Regent Street Rockets
Sundays ~7:00am

Join the Regent Street Rockets for an uptempo 11-mile run each Sunday morning, taking you on a fun-filled route throughout our beautiful city of Madison. The pace is around 6:30-7:00 per mile.


Berkeley Babes Running Group

Looking for an uptempo women's group run? Join the Berkeley Babes for weekly runs at a 8-8:15-mile pace. Our good friend Jenny Aune leads this women's group, which meets throughout the greater Madison area.

For more info, call the store or email

Pub Runs

Tuesdays @ 5:45 p.m.

local group of Berkeley runners

Our extremely popular Pub Runs head out every Tuesday for 3-6 miles of fun at your own pace, ending at a Great Dane Brewpub location. Email to get the full schedule.

Berkeley Red Socks
Early Morning Group Run
Tuesdays & Thursdays @ 5 a.m. (6 miles)
Saturdays @ 5 a.m. (10-20 miles)

The Berkeley Red Socks group leaves from the store at 5 a.m. sharp every Tuesday and Thursday for a six-mile run to the Capitol and back at a 7:30-7:45/mile pace. On Saturdays, the group goes long--anywhere from 10 to 20 miles.

See all Berkeley's Group Runs!

Saturday Marathon Training Group

runners at the Green Bay marathon

If a spring or summer marathon is on your calendar, make sure you check out Rick Smith's Saturday Marathon Training group for some good company and conversation, as well as group motivation for those long training runs. The group meets Saturday mornings and is led by Berkeley's good friend Rick Smith. The long runs are guided by the book, "Run Less, Run Faster," though varying pace groups are designed to accommodate a wide range of runners and their training plans. Rick publishes the routes on MapMyRun before each Saturday.

Besides marathoners, many others join the group on Saturdays for shorter distances -- and routes are designed to let you adjust as needed. Runs typically start and finish at a local Madison coffee shop like Starbucks, Panera, Victor Allen's or EVP for the convenience of before-run restrooms and after-run coffee, food and conversation.

Join the Facebook group for weekly run announcements!

Email Rick with questions.


Berkeley Buzz

Asics' Pub Run
Tuesday, May 31
5:30pm @ Great Dane-Fitchburg
Join us at the Great Dane-Fitchburg for a special Pub Run featuring Asics. Our Asics rep will visit us, bringing the latest and greatest Asics shoes for runners to test out. There will also be great Asics swag! And of course, the Pub Run will be followed by a fun social hour at the Great Dane.

Berkeley is
25% OFF

The Berkeley Running Company is proud to support our high school athletic community!

Men's Fitness Shorts
The warm weather is here for good, so put away the tights and come try on these high-performance shorts!

Asics Lite-Show Short (7")

Nike Racer Short (2")

Saucony Interval 2-1 Short (8")

New Balance 2-in-1 Short (7")

CW-X Pro Shorts

Berkeley Out & About

Brad Belfiore, a regular in our Berkeley's Red Socks Running Group, shows his Berkeley colors as he crosses the Crazylegs finish line a few weeks ago.

Our good friend Eric Smithback of Oregon, WI, took part in the Ice Age 50K and finished 7th overall and first in his age group in a time of 4:18. Congratulations to Eric -- your friends on University Avenue tip our hats to you!

Looking for an uptempo women's group run? Join the Berkeley Babes for weekly runs at a 8-8:15-mile pace. The group gathers each Saturday morning in different locations, throughout the greater Madison area. This weekend, after their run around Lake Monona, some of the members met for a spring celebration brunch. Pictured from left: Jenny Aune, Laura Hamman, Lauren Riters and Donna BirschbachFor more infomation regarding the Babes, call Berkeley or email info@berkeleyrunningcompanycom


Upcoming Sponsored Events

Mammoth Fun Run & Hike
Saturday, June 4
Lodi, WI

The Berkeley Running Company is excited to celebrate National Trails Day by once again sponsoring the Mammoth Fun Run & Hike. The family-oriented event takes participants along the beautiful Ice Age National Scenic Trail around Lodi, with fantastic prizes, homemade treats and even free chair massages!



Rock 'n' Stroll 5k Fun Run
Saturday, June 11
Madison, WI

Join the Berkeley Running Company for a morning of moving, music and fun! Once again, Berkeley will sponsor the Rock 'n' Stroll 5k Fun Run. The event starts and ends at the Wisconsin Center for Music Education and features a variety of music acts before, during and after the race. Prizes will be provided for the winners and all participants will be entered into a raffle for additional prizes! All proceeds from this event will go towards Wisconsin Foundation for School Music that supports statewide music programming for Wisconsin’s student musicians.



Bucky's Race for Rehab
Saturday, June 25
Madison, WI

The Berkeley Running Company is proud to again sponsor Bucky's Race for Rehab! This 16th-annual event features a 5k run/walk/roll, hosted by the UW-Madison Physical Therapy students. All proceeds benefit the student-run MEDiC clinics of MadisonThe event welcomes individuals with disabilities who will utilize adaptive equipment -- including athletes using hand cycles. Awards will be given to the the top-finishing male and female runners, as well as the top-finishing male and female athletes using adaptive equipment. Following the race, join us for a fun drawing for great prizes -- and meet Bucky Badger himself!



Sunday, July 10
Middleton, WI

The inaugural MAD DASH 5k is part of a national event promoting healthy lifestyles and fitness among our nation's youth, with special interest in young musical athletes participating in programs such as marching band, color guard and drum corps. The Middleton event will coincide with Drums on Parade at Middleton High School later in the day. The event will raise funds for the Madison Scouts Drum and Bugle Corps and its mission to provide a positive environment that emphasizes character and social development, leadership, self-discipline and the pursuit of excellence -- all through music and performance training.


Calling All Young Athletes!
Wisconsin Junior Triathlon Team
Ages 10-18
June 14 – Sept. 4 

The Wisconsin Junior Triathlon Team (WJTT) is Madison’s most popular and successful program for aspiring youth and junior triathletes. The non-profit organization helps kids build confidence, sportsmanship and the skills to succeed. Their three main areas of focus are: safety at team practices, having fun as a team, and challenging each athlete to reach their individual potential. WJTT is open to all abilities, with the goal of helping each individual reach their full potential through challenging workouts and a fun team training environment. The team is coached by world-class athletes and coaches, each with over 10 years of experience in the sport as both coach and athlete. 


  • WJTT hosts 3 team practices each week from June 14-September 4
  • Each athlete receives a daily training plan
  • Learn how to prepare for a race and execute with confidence on race day
  • Team uniform included in your registration fee
  • Receive discounts on local events
  • Scholarships available! Please contact them if you need financial assistance for your child to participate.

Click here for details and registration

Want to help fund an athlete? Please contact Coach Cindi to learn more.

Berkeley's Event Calendar

calendar clipart

Berkeley's Marathon Training Group

image that reads 26.2

Join Berkeley's Marathon Training Facebook Group!

Berkeley Discounts

dollar sign clipart

Check out the Berkeley Discounts page to see how you can save!

Berkeley Running Company
University Station
2852 University Avenue
Madison, WI 53705